Destination Image in the COVID-19 Crisis: How to Mitigate the Effect of Negative Emotions, Developing Tourism Strategies for Ethnocentric and Cosmopolitan Consumers

This paper analyses the role of destination image during COVID-19 crisis in order to offer practical recom-mendations for managers developing countries. It is argued that negative emotions triggered pandemic will have a direct impact on image. Targeting ethnocentric and cosmopolitan consumers suggested as potential mitigation strategy, these consumer’s predispositions might moderate adverse effect. The opts an argumentation conceptual model based thorough literature review image, emotions, consumer ethnocentrism cosmopolitanism. by influence Furthermore, predispo-sitions cosmopolitanism tour-ism outcomes, such as, intentions visit willingness recommend destination. Managers must distinguish affective cognitive components identify attributes relevant development tourism strategies. study provides theoretical foundation differentiating between cogni-tive which allows identifying time crisis. further enables develop segmentation strategies ethnocen-trism